{"id":13098,"date":"2026-07-14T19:06:16","date_gmt":"2026-07-14T17:06:16","guid":{"rendered":"https:\/\/neverseenb4.it\/?p=13098"},"modified":"2026-07-17T13:47:22","modified_gmt":"2026-07-17T11:47:22","slug":"the-history-of-martel-watch","status":"publish","type":"post","link":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/","title":{"rendered":"THE HISTORY OF MARTEL WATCH"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13098\" class=\"elementor elementor-13098 elementor-13097\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfcc5e e-flex e-con-boxed e-con e-parent\" data-id=\"6dfcc5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a8d4a elementor-widget elementor-widget-text-editor\" data-id=\"a5a8d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Text by Nicola1960<br \/><\/em><em>Collector, Researcher, Author<\/em><\/p><p><strong>Article published on the Orologi&amp;Passioni Forum on June 19 2024<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e426ce elementor-widget elementor-widget-precisionandcraft_core_section_title\" data-id=\"1e426ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"precisionandcraft_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h1 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\t\u201cMartel Watch\u201d: from the beginning to production in the 1950s\t\t\t<\/h1>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2fcb4 elementor-widget elementor-widget-image\" data-id=\"ed2fcb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"AEROCOMPAX\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjAsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL0FFUk9DT01QQVgtc2NhbGVkLmpwZWcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-scaled.jpeg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-scaled.jpeg 2560w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-300x228.jpeg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-1024x777.jpeg 1024w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-768x583.jpeg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-1536x1165.jpeg 1536w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-2048x1554.jpeg 2048w\" width=\"2560\" height=\"1942\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13020 lazyload\" alt=\"UG AEROCOMPAX\"  sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><noscript><img decoding=\"async\" width=\"2560\" height=\"1942\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-scaled.jpeg\" class=\"attachment-full size-full wp-image-13020\" alt=\"UG AEROCOMPAX\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-scaled.jpeg 2560w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-300x228.jpeg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-1024x777.jpeg 1024w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-768x583.jpeg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-1536x1165.jpeg 1536w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/AEROCOMPAX-2048x1554.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c29bc2 elementor-widget elementor-widget-precisionandcraft_core_section_title\" data-id=\"5c29bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"precisionandcraft_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tINTRODUCTION\t\t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68c14f elementor-widget elementor-widget-text-editor\" data-id=\"a68c14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the Italian forum &#8220;Orologi e Passioni,&#8221; there has been much discussion of the &#8220;Martel Watch&#8221; company in Ponts-de-Martel, a village near the town of Le Locle, and in particular its relationships with &#8220;Universal Gen\u00e8ve&#8221; and &#8220;Zenith&#8221; (1, 2, 3, 4, 5, 6).<\/p><p>In other specialized international forums, I have also personally participated in the reconstruction of these relationships between the three Swiss companies (7) and have learned of Marco Strazzi&#8217;s important research (8), which has been decisive and conclusive. My personal thanks go to all the friends and authors who have contributed to this topic.<\/p><p>\u00a0<\/p><p>These discussions and comparisons, supported by original and unpublished documents, date back many years but have become increasingly clear over the years, to the point of outlining a coherent history free of historical short circuits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7efd5f elementor-widget elementor-widget-precisionandcraft_core_section_title\" data-id=\"d7efd5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"precisionandcraft_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tThe  \u201cMartel Watch.\u201d COMPANY\t\t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6347a0a elementor-widget elementor-widget-text-editor\" data-id=\"6347a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 1911, Georges Pellaton (1865\u20131950), a 46-year-old former technical director at Le Phare, after sixteen years at the Le Locle factory, where he designed refined repeating movements, including for the Tsarist Russian market, felt ready to take the big step of opening his own company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86ca69c e-con-full e-flex e-con e-child\" data-id=\"86ca69c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae37898 e-grid e-con-full e-con e-child\" data-id=\"ae37898\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e88da elementor-widget elementor-widget-image\" data-id=\"f3e88da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"asset-version-1e1008bfe0-data_art_6281348\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjEsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2Fzc2V0LXZlcnNpb24tMWUxMDA4YmZlMC1kYXRhX2FydF82MjgxMzQ4LmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348-300x168.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348-768x431.jpg 768w\" width=\"1000\" height=\"561\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13021 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"561\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348.jpg\" class=\"attachment-large size-large wp-image-13021\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348-300x168.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/asset-version-1e1008bfe0-data_art_6281348-768x431.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-792228f elementor-widget elementor-widget-image\" data-id=\"792228f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1447347682_Le_Phare_Repetition_Chronograph_Watches_Le_Locle_G_Barbezat_1910\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjIsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcLzE0NDczNDc2ODJfTGVfUGhhcmVfbW9udHJlc19hX3JlcGV0aXRpb25fY2hyb25vZ3JhcGhlX2xlX2xvY2xlX0dfQmFyYmV6YXRfMTkxMC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910-300x195.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910-768x498.jpg 768w\" width=\"1000\" height=\"649\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13022 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"649\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910.jpg\" class=\"attachment-large size-large wp-image-13022\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910-300x195.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1447347682_Le_Phare_montres_a_repetition_chronographe_le_locle_G_Barbezat_1910-768x498.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4c217 elementor-widget elementor-widget-image\" data-id=\"1c4c217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1690542260_1447873086_Le_Phare_Grande_Sonnerie_Chronograph_1909.2948471b\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjMsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcLzE2OTA1NDIyNjBfMTQ0Nzg3MzA4Nl9MZV9QaGFyZV9ncmFuZGVfc29ubmVyaWVfY2hyb25vZ3JhcGhlXzE5MDkuMjk0ODQ3MWIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b-300x191.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b-768x488.jpg 768w\" width=\"1000\" height=\"635\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13023 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"635\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b.jpg\" class=\"attachment-large size-large wp-image-13023\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b-300x191.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/1690542260_1447873086_Le_Phare_grande_sonnerie_chronographe_1909.2948471b-768x488.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0317237 elementor-widget elementor-widget-image\" data-id=\"0317237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"156971\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjQsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcLzE1Njk3MS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971-300x203.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971-768x518.jpg 768w\" width=\"1000\" height=\"675\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13024 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"675\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971.jpg\" class=\"attachment-large size-large wp-image-13024\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971-300x203.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/156971-768x518.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A Le Phare watch with triple date, moon phase, chronograph and quarter repeater: as revealed by the names of the day and month in the Cyrillic alphabet, it was intended for the market of Tsarist Russia.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4dc33 elementor-widget elementor-widget-text-editor\" data-id=\"ac4dc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Georges Pellaton belonged to an illustrious family of watchmakers; his father, Albert Pellaton-Favre, in fact, was already manufacturing &#8220;tourbillons&#8221;, and it was he who introduced his sons to this branch of watchmaking in Le Locle. He himself was the son of a large family: 4 sisters and 8 brothers; and all were qualified watchmakers, even renowned ones; one of them, Mr. J\u00e4mes-Cesar Pellaton, was the esteemed director of the Technicum in Le Locle.<\/p><p>The financial means were modest but the enthusiasm convinced some of the family members and acquaintances to lend what was needed for the purchase of tools and to rent a room at number 5 Rue du Chemin-Blanc, in Le Locle, where the newly founded Georges Pellaton-Steudler company established its headquarters, focusing on the production of repeater watches and chronograph movements. Demand for the latter category of watches was rapidly growing, especially in Le Locle, and Pellaton soon became a favored manufacturer. Georges Pellaton-Rickli junior immediately joined the company at the time (9).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5d13b elementor-widget elementor-widget-image\" data-id=\"6e5d13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1911\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjUsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTExLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-300x251.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-768x642.jpg 768w\" width=\"1000\" height=\"836\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13025 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"836\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911.jpg\" class=\"attachment-full size-full wp-image-13025\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-300x251.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-768x642.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665e2c5 elementor-widget elementor-widget-image\" data-id=\"665e2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1911 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjYsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTExLTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2-211x300.jpg 211w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2-721x1024.jpg 721w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2-768x1091.jpg 768w\" width=\"1000\" height=\"1421\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13026 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1421\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2.jpg\" class=\"attachment-full size-full wp-image-13026\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2-211x300.jpg 211w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2-721x1024.jpg 721w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1911-2-768x1091.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727a2b6 elementor-widget elementor-widget-text-editor\" data-id=\"727a2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Forced by shaky finances to seek partners, Pellaton found one in Edmond Mathey-Tissot, a solid industrialist from Les Ponts de Martel and owner of the company of the same name, assisted by Albert Guye, Mathey-Tissot&#8217;s partner, and Bernard Perret-Roulet, an accountant. The agreement between the four, signed on June 24, 1914, was the prelude to the transfer of the business and the change of name to &#8220;Martel Watch,&#8221; after the name of the town. Edmond Mathey-Tissot, however, did not appear on the board of directors.<\/p><p>In 1914, the company moved into the new premises, concentrating all production there, and made a decision that would shape its future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a61b0 elementor-widget elementor-widget-image\" data-id=\"d1a61b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1914 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjcsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTE0LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2-300x136.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2-768x347.jpg 768w\" width=\"1000\" height=\"452\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13027 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"452\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2.jpg\" class=\"attachment-full size-full wp-image-13027\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2-300x136.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1914-2-768x347.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcbc22 elementor-widget elementor-widget-text-editor\" data-id=\"0bcbc22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To compensate for the decline in orders caused by the Great War and the disinterest in repeating movements, due to the increasingly widespread use of luminescent dials and hands, which reduced the demand for repeating watches in the dark, Pellaton designed a high-quality chronograph movement that earned the appreciation of military suppliers, including Universal Watch, then in Le Locle, which the company boasted was the world&#8217;s first wrist chronograph. Its first wrist chronographs of 1917 were equipped with this 17-ligne movement. These were monopusher movements with the chronograph pusher integrated into the crown, as in pocket chronographs, or at 2 or 6 o&#8217;clock. Raoul Pellaton then joined the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b09e59 elementor-widget elementor-widget-image\" data-id=\"8b09e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1918 in\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjgsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTE4LWEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a-200x300.png 200w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a-682x1024.png 682w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a-768x1154.png 768w\" width=\"1000\" height=\"1502\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13028 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1502\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a.png\" class=\"attachment-full size-full wp-image-13028\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a-200x300.png 200w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a-682x1024.png 682w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1918-a-768x1154.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e107f elementor-widget elementor-widget-text-editor\" data-id=\"34e107f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bernard Perret-Roulet left the company in June 1919, exactly five years after its founding, and was replaced by Ren\u00e9-Philippe Pellaton, George&#8217;s son. Trained as an accountant, Ren\u00e9 continued to work with the company until its acquisition by Z\u00e9nith in 1959.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25123f5 elementor-widget elementor-widget-image\" data-id=\"25123f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1919\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMjksInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTE5LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919-300x128.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919-768x326.jpg 768w\" width=\"1000\" height=\"425\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13029 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919.jpg\" class=\"attachment-full size-full wp-image-13029\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919-300x128.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1919-768x326.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9934cc elementor-widget elementor-widget-text-editor\" data-id=\"c9934cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The post-war period brought new pitfalls. The economic crisis of 1920-22 was so serious &#8211; a 45% drop in Swiss watch exports &#8211; that the Confederation launched the first state intervention in history to support the sector (10).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cebcf5 elementor-widget elementor-widget-image\" data-id=\"1cebcf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1920\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzAsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTIwLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920-300x225.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920-768x576.jpg 768w\" width=\"1000\" height=\"750\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13030 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920.jpg\" class=\"attachment-full size-full wp-image-13030\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920-300x225.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1920-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c0e46f e-grid e-con-full e-con e-child\" data-id=\"6c0e46f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e14485c elementor-widget elementor-widget-image\" data-id=\"e14485c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1922 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzEsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTIyLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-702x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-702x1024.jpg 702w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-206x300.jpg 206w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-768x1121.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1.jpg 1000w\" width=\"702\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13031 lazyload\" alt=\"\"  sizes=\"(max-width: 702px) 100vw, 702px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-702x1024.jpg\" class=\"attachment-large size-large wp-image-13031\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-702x1024.jpg 702w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-206x300.jpg 206w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1-768x1121.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1922-1.jpg 1000w\" sizes=\"(max-width: 702px) 100vw, 702px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7a59c elementor-widget elementor-widget-image\" data-id=\"6e7a59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1924 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzIsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTI0LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-683x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-683x1024.jpg 683w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-200x300.jpg 200w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-768x1152.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2.jpg 1000w\" width=\"683\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13032 lazyload\" alt=\"\"  sizes=\"(max-width: 683px) 100vw, 683px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-683x1024.jpg\" class=\"attachment-large size-large wp-image-13032\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-683x1024.jpg 683w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-200x300.jpg 200w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2-768x1152.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-2.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766c402 elementor-widget elementor-widget-text-editor\" data-id=\"766c402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lacking orders, Pellaton created a 17-ligne flat movement for pocket watches in order to diversify production. In 1923, one of the creditor banks demanded repayment of a loan, and &#8220;Martel Watch&#8221; was on the brink of bankruptcy. A tragic event and the new caliber saved the company. The earthquake that struck Japan in 1923 (11) destroyed the warehouses of local watchmakers, who had to turn to Switzerland to meet their commitments to customers. Martel received such a large order that the bank regained confidence and waived the repayment.<br \/>The watch also enjoyed good commercial success on the American market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fba805 elementor-widget elementor-widget-image\" data-id=\"6fba805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1924\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzMsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTI0LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-300x191.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-768x488.png 768w\" width=\"1000\" height=\"636\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13033 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"636\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924.png\" class=\"attachment-full size-full wp-image-13033\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-300x191.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1924-768x488.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6324d71 elementor-widget elementor-widget-image\" data-id=\"6324d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1927 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzQsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTI3LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1-300x208.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1-768x532.jpg 768w\" width=\"1000\" height=\"693\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13034 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"693\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1.jpg\" class=\"attachment-full size-full wp-image-13034\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1-300x208.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-1-768x532.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An advertisement from 1927. The movement in the center is the one that saved \u201cMartel Watch\u201d from bankruptcy in 1923. On the left is a repeating watch, on the right a chronograph.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61725e9 elementor-widget elementor-widget-text-editor\" data-id=\"61725e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For the first time, the company could entertain growth ambitions. In 1927, a chronograph movement was created, produced exclusively for Universal starting in 1929, and in 1929, the two sons, Georges Pellaton Junior and Raul Pellaton, joined the board of directors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a1ed45 e-grid e-con-full e-con e-child\" data-id=\"3a1ed45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78aece9 elementor-widget elementor-widget-image\" data-id=\"78aece9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1927\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzUsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTI3LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-300x169.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-768x433.jpg 768w\" width=\"1000\" height=\"564\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13035 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927.jpg\" class=\"attachment-large size-large wp-image-13035\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-300x169.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1927-768x433.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57e4d4 elementor-widget elementor-widget-image\" data-id=\"e57e4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1929\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzYsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTI5LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929-300x137.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929-768x352.jpg 768w\" width=\"1000\" height=\"458\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13036 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"458\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929.jpg\" class=\"attachment-large size-large wp-image-13036\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929-300x137.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1929-768x352.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf9a6e elementor-widget elementor-widget-image\" data-id=\"ecf9a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1930\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzcsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTMwLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930-300x196.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930-768x501.png 768w\" width=\"1000\" height=\"652\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13037 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"652\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930.png\" class=\"attachment-large size-large wp-image-13037\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930-300x196.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1930-768x501.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7b13e elementor-widget elementor-widget-image\" data-id=\"ff7b13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1932 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzgsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTMyLTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1-300x144.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1-768x368.png 768w\" width=\"1000\" height=\"479\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13038 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"479\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1.png\" class=\"attachment-large size-large wp-image-13038\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1-300x144.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-1-768x368.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259f22a e-grid e-con-full e-con e-child\" data-id=\"259f22a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9dfbbf elementor-widget elementor-widget-image\" data-id=\"d9dfbbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1932\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwMzksInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTMyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-300x146.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-768x373.jpg 768w\" width=\"1000\" height=\"486\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13039 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"486\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932.jpg\" class=\"attachment-large size-large wp-image-13039\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-300x146.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1932-768x373.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62539a9 elementor-widget elementor-widget-image\" data-id=\"62539a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1933 2-17818626389431\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDAsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTMzLTItMTc4MTg2MjYzODk0MzEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431-300x188.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431-768x480.jpg 768w\" width=\"1000\" height=\"625\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13040 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"625\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431.jpg\" class=\"attachment-large size-large wp-image-13040\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431-300x188.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-2-17818626389431-768x480.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63edd30 e-grid e-con-full e-con e-child\" data-id=\"63edd30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2537546 elementor-widget elementor-widget-image\" data-id=\"2537546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1933 in\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDEsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTMzLWEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-802x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-802x1024.jpg 802w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-235x300.jpg 235w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-768x981.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a.jpg 1000w\" width=\"802\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13041 lazyload\" alt=\"\"  sizes=\"(max-width: 802px) 100vw, 802px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-802x1024.jpg\" class=\"attachment-large size-large wp-image-13041\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-802x1024.jpg 802w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-235x300.jpg 235w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a-768x981.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-a.jpg 1000w\" sizes=\"(max-width: 802px) 100vw, 802px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51adf62 elementor-widget elementor-widget-image\" data-id=\"51adf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel Universal Single-Button Stopwatch\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDIsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL0Nyb25vLW1vbm8tcHVsc2FudGUtTWFydGVsLVVuaXZlcnNhbC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-826x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-826x1024.jpg 826w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-242x300.jpg 242w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-768x952.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal.jpg 1000w\" width=\"826\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13042 lazyload\" alt=\"\"  sizes=\"(max-width: 826px) 100vw, 826px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-826x1024.jpg\" class=\"attachment-large size-large wp-image-13042\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-826x1024.jpg 826w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-242x300.jpg 242w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal-768x952.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Crono-mono-pulsante-Martel-Universal.jpg 1000w\" sizes=\"(max-width: 826px) 100vw, 826px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e78e58 elementor-widget elementor-widget-text-editor\" data-id=\"1e78e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The increasingly profitable relationship between the two companies and the massive sales in the United States encouraged Pellaton to invest by buying the partners&#8217; shares and becoming sole owner in 1933.<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7268991 elementor-widget elementor-widget-image\" data-id=\"7268991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-300x113.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-768x290.jpg 768w\" width=\"1000\" height=\"378\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13043 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"378\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933.jpg\" class=\"attachment-large size-large wp-image-13043\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-300x113.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1933-768x290.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90cbd09 elementor-widget elementor-widget-text-editor\" data-id=\"90cbd09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Martel survived the Great Depression almost unscathed and in 1934 presented a novelty that established Universal among the leaders of chronograph technology. Its Compur, with double column wheel, is the second two-button chronograph in history after the Breitling, created a year earlier. Its design with two subdials, small seconds and minute counter, and buttons at 2:00 and 4:00, becomes the model for all future chronograph watches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0925bfb elementor-widget elementor-widget-image\" data-id=\"0925bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio-300x225.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio-768x576.jpg 768w\" width=\"1000\" height=\"750\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13044 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio.jpg\" class=\"attachment-large size-large wp-image-13044\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio-300x225.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Catalogo-Compur-bello-mio-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09c700d e-grid e-con-full e-con e-child\" data-id=\"09c700d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a23f7 elementor-widget elementor-widget-image\" data-id=\"c2a23f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Universal Compur Brochure 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDUsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL1VuaXZlcnNhbC1jb21wdXItYnJvY2h1cmUtMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2-300x204.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2-768x523.jpg 768w\" width=\"1000\" height=\"681\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13045 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"681\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2.jpg\" class=\"attachment-large size-large wp-image-13045\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2-300x204.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-compur-brochure-2-768x523.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982ba6a elementor-widget elementor-widget-image\" data-id=\"982ba6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1936 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDYsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTM2LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2-300x188.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2-768x480.jpg 768w\" width=\"1000\" height=\"625\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13046 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"625\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2.jpg\" class=\"attachment-large size-large wp-image-13046\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2-300x188.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1936-2-768x480.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f69450 elementor-widget elementor-widget-text-editor\" data-id=\"3f69450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A year or two later, in 1935 or 1936, Universal launched a three-counter chronograph, with an hour counter, first called \u201cContax\u201d and later \u201cCompax\u201d, the first in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc88adf elementor-widget elementor-widget-image\" data-id=\"bc88adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Universal-Zenith0008\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDcsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL1VuaXZlcnNhbC1aZW5pdGgwMDA4LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008-300x270.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008-768x691.jpg 768w\" width=\"1000\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13047 lazyload\" alt=\"MARTEL WATCH ZENITH UNIVERSAL GENEVA COMPUR\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"900\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg\" class=\"attachment-full size-full wp-image-13047\" alt=\"MARTEL WATCH ZENITH UNIVERSAL GENEVA COMPUR\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008-300x270.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008-768x691.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9a22d elementor-widget elementor-widget-text-editor\" data-id=\"5b9a22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The time was ripe for a marriage between Universal and Martel similar to the one celebrated by Rolex and Aegler in 1920.<br \/>In 1936, the Geneva-based company acquired a significant stake in the company (8), which in turn guaranteed its production exclusively (or almost exclusively) to what was no longer just a client. The partnership flourished and required the expansion of the factory in 1940. The inauguration was a historic event for the small town where 80 of the 1,500 inhabitants worked at &#8220;la Martel,&#8221; as the employees called it.<\/p><p>Martel chronograph movements were available in sizes from 12 to 15.75 lignes and with two or three counters, but they were all substantially similar. This was the hallmark of Georges Pellaton (then called Pellaton-Dubois, after his second marriage), who focused on simplifying complicated watch movements and using as many identical components as possible. These movements were called Cal. 281, 282, 283, 284, 285, 287, 288 and 292 by Universal or 122, 136, 146, 156 and 166 by Z\u00e9nith.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f1f42 elementor-widget elementor-widget-image\" data-id=\"c5f1f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel Calibri\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDgsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC1DYWxpYnJpLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri-218x300.jpg 218w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri-743x1024.jpg 743w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri-768x1059.jpg 768w\" width=\"1000\" height=\"1379\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13048 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1379\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri.jpg\" class=\"attachment-full size-full wp-image-13048\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri-218x300.jpg 218w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri-743x1024.jpg 743w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-Calibri-768x1059.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f78cd1 elementor-widget elementor-widget-image\" data-id=\"4f78cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel_Universal_Zenith_Table\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNDksInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL1RhYmVsbGFfTWFydGVsX1VuaXZlcnNhbF9aZW5pdGguanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith-300x164.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith-768x421.jpg 768w\" width=\"1000\" height=\"548\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13049 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"548\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith.jpg\" class=\"attachment-full size-full wp-image-13049\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith-300x164.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Tabella_Martel_Universal_Zenith-768x421.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac3bd9 elementor-widget elementor-widget-text-editor\" data-id=\"5ac3bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 1937, the Martel factory was expanded with the purchase of the underlying garage, which was replaced by new workshops.<\/p><p>In 1941, Universal Gen\u00e8ve provided funding for a complete renovation of the building, adding two floors and an attic. The building&#8217;s fa\u00e7ade then bore the name &#8220;Universal,&#8221; and the company declared that the chronograph movements produced there were manufactured in-house. This was facilitated by the fact that Universal Gen\u00e8ve&#8217;s president, Raoul Perret, also served on the boards of directors of Martel and Z\u00e9nith.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5cfb elementor-widget elementor-widget-image\" data-id=\"1ee5cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1941\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTAsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTQxLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941-230x300.jpg 230w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941-786x1024.jpg 786w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941-768x1001.jpg 768w\" width=\"1000\" height=\"1303\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13050 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1303\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941.jpg\" class=\"attachment-full size-full wp-image-13050\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941-230x300.jpg 230w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941-786x1024.jpg 786w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1941-768x1001.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425dda0 elementor-widget elementor-widget-text-editor\" data-id=\"425dda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Renovated and expanded in 1941, the manifacture took the name of its main partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa6304 elementor-widget elementor-widget-image\" data-id=\"7fa6304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1941 Names Beautiful 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTEsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL21hcnRlbC0xOTQxLW5vbWktYmVsbG8tMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2-286x300.jpg 286w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2-975x1024.jpg 975w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2-768x806.jpg 768w\" width=\"1000\" height=\"1050\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13051 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1050\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2.jpg\" class=\"attachment-full size-full wp-image-13051\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2-286x300.jpg 286w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2-975x1024.jpg 975w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-1941-nomi-bello-2-768x806.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e7088 elementor-widget elementor-widget-image\" data-id=\"60e7088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1942 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTIsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTQyLTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2-294x300.jpg 294w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2-768x783.jpg 768w\" width=\"1000\" height=\"1019\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13052 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1019\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2.jpg\" class=\"attachment-full size-full wp-image-13052\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2-294x300.jpg 294w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1942-2-768x783.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34602e elementor-widget elementor-widget-text-editor\" data-id=\"a34602e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At the time, however, the \u201cMartel Watch Co.\u201d was still owned by the Pellaton family, and in 1944 it celebrated the 30th anniversary of its move to Ponts-de-Martel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cca7c elementor-widget elementor-widget-image\" data-id=\"f3cca7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1945\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTMsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTQ1LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945-300x281.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945-768x720.png 768w\" width=\"1000\" height=\"937\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13053 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"937\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945.png\" class=\"attachment-full size-full wp-image-13053\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945-300x281.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1945-768x720.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d96970 elementor-widget elementor-widget-text-editor\" data-id=\"4d96970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>During World War II, the Martel company manufactured tens of thousands of onboard instruments that Universal sold to the air force. At the same time, it diversified its business by creating additional complications for chronographs (the Aero-Compax was produced in 1942 and the Tri-Compax in 1944), calendar movements, and a time-only movement with a direct-seconds central hand.<\/p><p>The next major success for Martel Watch, with partners Universal and Zenith, was the introduction of a wrist chronograph with a calendar complication. Launched around 1942, the new four-counter design added a subdial at 12 o&#8217;clock to display the date, and two years later, two adjacent windows were added for the day and month and a moon phase indicator.<br \/>Georges Pellaton retired in 1942 when Universal Gen\u00e8ve acquired a majority stake in the company, retaining the honorary position of Vice President. The company was taken over by his three sons, Georges, Ren\u00e9, and Raoul.<\/p><p>***<br \/>Let&#8217;s pause the narrative for a moment to reflect: it is possible to demonstrate that both the 1934 &#8220;Contax&#8221; chronograph and the 1942 &#8220;Aero-compax&#8221; chronograph were designed and produced by &#8220;Martel Watch&#8221; and then marketed by &#8220;Universal Gen\u00e8ve.&#8221;<\/p><p>The Universal &#8220;Contax&#8221; chronograph is characterized by the presence of an additional wheel, located on the dial side, which allows, after starting the chronograph and pulling out the winding crown, the chronograph hour hand in the subdial at 6 o&#8217;clock to be adjusted. According to the author of the recent monograph (12), this additional function would allow the chronograph hours to be set to:<br \/>a) display a second time zone;<br \/>b) perform a sort of countdown.<br \/>c) serve as a reminder&#8230;<br \/>As I&#8217;ve already indicated elsewhere, I&#8217;ll try to clarify why, in my opinion, the Universal &#8220;Contax&#8221; chronograph exhibits this curious behavior, urging the watchmakers to intervene if they find any errors in my&#8230; &#8220;reasoning.&#8221;<\/p><p>In almost all chronographs with hour counters (improperly called &#8220;three-counter&#8221; chronographs; in reality, they have three subdials: the running seconds dial, the minute counter dial, and the hour counter dial, and therefore have two counters, not three&#8230;), the hour counter wheel (B), located on the dial side, is driven by the barrel wheel via a pinion P and a double idler wheel (C and C&#8217;).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b076084 elementor-widget elementor-widget-image\" data-id=\"b076084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"hour counter 0001\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTQsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2NvbnRhb3JlMDAwMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001-235x300.jpg 235w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001-802x1024.jpg 802w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001-768x981.jpg 768w\" width=\"1000\" height=\"1277\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13054 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1277\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001.jpg\" class=\"attachment-full size-full wp-image-13054\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001-235x300.jpg 235w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001-802x1024.jpg 802w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contaore0001-768x981.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">From *Orologi. Misure del Tempo. La Tecnica dei cronografi* by Nicola de\u2019 Toma, Supplement to Issue 177, April 2004, with modifications.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3a02d elementor-widget elementor-widget-text-editor\" data-id=\"3c3a02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>The same mechanism was also used in the Universal \u201cCompax\u201d chronographs (12).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b518f82 elementor-widget elementor-widget-image\" data-id=\"b518f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Universal Compax Movements\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTUsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL21vdmltZW50aS11bml2ZXJzYWwtY29tcGF4LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax-300x222.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax-768x569.jpg 768w\" width=\"1000\" height=\"741\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13055 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"741\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax.jpg\" class=\"attachment-full size-full wp-image-13055\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax-300x222.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/movimenti-universal-compax-768x569.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Universal Compax caliber seen from the dial side.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1829f6c elementor-widget elementor-widget-text-editor\" data-id=\"1829f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In these drawings of the Universal calibers, it is possible to glimpse the double clutch or transmission wheel (C and C&#8217;).<\/p><p>It should be noted that the hour counter wheel (B) is not driven at all by either the central chronograph seconds wheel or the chronograph minutes wheel, which would have insufficient energy to move the chronograph hour hand.<br \/>Nor is it driven by the cannon or hour wheel (A), as we will see in the Universal &#8220;Contax&#8221; chronographs.<\/p><p>In the Universal &#8220;Contax&#8221; chronographs, however, the hour counter wheel (B) is driven by the double cannon wheel, the one that indicates the hours in a watch (A and A&#8217; [the second wheel is shown dotted in the patent drawing]) via the clutch or transmission wheel (D).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff1c64 elementor-widget elementor-widget-image\" data-id=\"fff1c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Contax 1 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTYsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2NvbnRheC0xLTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2-271x300.jpg 271w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2-926x1024.jpg 926w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2-768x849.jpg 768w\" width=\"1000\" height=\"1106\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13056 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1106\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2.jpg\" class=\"attachment-full size-full wp-image-13056\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2-271x300.jpg 271w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2-926x1024.jpg 926w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-1-2-768x849.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1512dd6 elementor-widget elementor-widget-image\" data-id=\"1512dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Contax 3 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTcsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2NvbnRheC0zLTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-300x300.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-150x150.jpg 150w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-768x768.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-650x650.jpg 650w\" width=\"1000\" height=\"1000\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13057 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2.jpg\" class=\"attachment-full size-full wp-image-13057\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-300x300.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-150x150.jpg 150w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-768x768.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-3-2-650x650.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Patent dated December 8, 1937, registered under number 202179, by \"Martel Watch Co.\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2e109 elementor-widget elementor-widget-text-editor\" data-id=\"bc2e109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0The classic book &#8220;Wrist Chronographs&#8221; by Gerd-R. Lang and Reinhard Meis details three different hour counter patents, registered over the years; the first of the three patents, the oldest, which likely served as the basis for the &#8220;&#8230;first wrist chronograph with hour counter&#8230;&#8221; is the one illustrated above.<br \/>It is therefore clear that this &#8220;Contax&#8221; chronograph features a third wheel, namely a clutch or transmission wheel (D), located on the dial side and not found in any other chronographs I know of.<\/p><p>This also explains the curious functioning of the hour counter of the \u201cContax\u201d chronograph, described by Pietro Giuliano Sala in his book (12) on page 286:<br \/>\u201c\u2026.the chronograph photographed on the right has the characteristic of being able to move the chronograph hour hand at will, simply by operating the chronograph and simultaneously extracting the winding crown; after having carried out this operation, by rotating the winding crown, one can notice that not only the hour and minute hands move, but also the chronograph hour hand.\u201d<\/p><p>In fact, when operating the chronograph, the clutch or transmission wheel (D), which is connected to the hour counter wheel (B), at the moment of operating the chronograph, comes into contact with the double cannon or hour wheel (A and A\u2019); Pulling out the crown, as is done when setting the time, activates the double cannon wheel (A and A&#8217;), with the result that, in addition to moving the hour and minute hands, it also moves the hour counter hand which, with the chronograph activated, is now connected to the cannon wheel itself.<br \/>It is clear, in conclusion, that the original design appearing in the patent dated December 8, 1937, registered under number 202179, by the &#8220;Martel Watch Co.&#8221; refers to a chronograph with this particular function, such as the &#8220;Contax.&#8221;<br \/>P.S.<br \/>If you have the book &#8220;Wrist Chronographs&#8221; by Gerd-R. Lang and Reinhard Meis, please note that the text is incorrect; in fact, at least in the Italian translation, it speaks of: &#8220;&#8230; minute wheel 29 through clutch wheel 22&#8230;&#8221;, when it should read: &#8220;&#8230; hour wheel 23 through clutch wheel 22&#8230;&#8221;.<br \/>The rest of the explanation, however, is correct.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c63f52 elementor-widget elementor-widget-image\" data-id=\"6c63f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Contax 4 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTgsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2NvbnRheC00LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2-197x300.jpg 197w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2-671x1024.jpg 671w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2-768x1171.jpg 768w\" width=\"1000\" height=\"1525\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13058 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1525\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2.jpg\" class=\"attachment-full size-full wp-image-13058\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2-197x300.jpg 197w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2-671x1024.jpg 671w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/contax-4-2-768x1171.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdd051 elementor-widget elementor-widget-text-editor\" data-id=\"1fdd051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Aero-compax can also be proven to have been designed and produced by Martel Watch.<br \/>In fact, in addition to the aforementioned Swiss patent, number CH235608, which lists the company Manufacture des Montres Universal, Perret &amp; Berthoud S.A. as the inventor\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cf715 elementor-widget elementor-widget-image\" data-id=\"37cf715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Swiss Aero Compax\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNTksInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2Flcm8tY29tcGF4LXN2aXp6ZXJvLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-168x300.jpg 168w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-572x1024.jpg 572w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-768x1375.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-858x1536.jpg 858w\" width=\"1000\" height=\"1790\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13059 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1790\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero.jpg\" class=\"attachment-full size-full wp-image-13059\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-168x300.jpg 168w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-572x1024.jpg 572w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-768x1375.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero-compax-svizzero-858x1536.jpg 858w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affa2cb elementor-widget elementor-widget-text-editor\" data-id=\"affa2cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2026there is also a patent registered in the United States, with number US2361563, published on October 31, 1944, based on the same Swiss patent; this U.S. patent for the \u201cAero-compax\u201d lists Raoul Pellaton as its inventor, who, I recall, was the son of Georges Pellaton senior, founder of \u201cMartel Watch S.A.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8487ea elementor-widget elementor-widget-image\" data-id=\"f8487ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"American Aero Compax\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjAsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2Flcm9fY29tcGF4X2FtZXJpY2Fuby5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-189x300.jpg 189w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-645x1024.jpg 645w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-768x1219.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-968x1536.jpg 968w\" width=\"1000\" height=\"1587\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13060 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1587\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano.jpg\" class=\"attachment-full size-full wp-image-13060\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-189x300.jpg 189w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-645x1024.jpg 645w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-768x1219.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/aero_compax_americano-968x1536.jpg 968w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5abc1 elementor-widget elementor-widget-text-editor\" data-id=\"4b5abc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I was told, though it would probably take a notary to confirm, that U.S. patent law required the inventor to be a natural person, in this case Raoul Pellaton, and not a legal entity, as was the case in Switzerland.<\/p><p>From what has been said, therefore, it is easy to deduce that the true inventor of the &#8220;Aero-compax&#8221; was, indeed, Raoul Pellaton, whose name appears on the U.S. patent, even though &#8220;Manufacture des Montres Universal, Perret &amp; Berthoud S.A.&#8221; held the rights.<\/p><p>Here, I was keen to fully understand the operation of patent no. 202179, which, let&#8217;s remember once again, was filed on December 8, 1937, by Martel Watch Co., not Universal Gen\u00e8ve.<\/p><p>Having understood its operation and now being certain that this patent refers exclusively to the Universal &#8220;Contax&#8221; chronograph, it is possible to deduce that, at least until 1941, the year Universal acquired Martel Watch, Universal used movements that were not designed and produced in-house, but rather by Martel Watch. Therefore, it was not a &#8220;manufacture&#8221; but rather a simple &#8220;\u00e9tablisseur&#8221; (assembler).<\/p><p>***<\/p><p>At the end of the war, demand for chronographs declined, but Martel and Universal responded with new time-only calibers and an automatic watch. Martel purchased the rights to this movement from Marc Favre and then sold them to his partner.<\/p><p>In 1948, on December 23rd, a trademark was registered for watches featuring a left-pointing arrow through a capital &#8220;M.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a7bbf elementor-widget elementor-widget-image\" data-id=\"72a7bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1949\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjEsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTQ5LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949-300x88.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949-768x226.jpg 768w\" width=\"1000\" height=\"294\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13061 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"294\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949.jpg\" class=\"attachment-full size-full wp-image-13061\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949-300x88.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1949-768x226.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe09d8 elementor-widget elementor-widget-text-editor\" data-id=\"2fe09d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On April 10, 1950, the founder, Georges Pellaton, passed away. By that time, he had handed over the reins of the company to his three sons: Georges Jr. (instrumentation and \u00e9bauches), Raoul (finishing, assembly, and sales), and Ren\u00e9 (accounting).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e755e elementor-widget elementor-widget-image\" data-id=\"97e755e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Pellaton&#039;s Death\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjIsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01vcnRlLVBlbGxhdG9uLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton-268x300.png 268w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton-916x1024.png 916w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton-768x859.png 768w\" width=\"1000\" height=\"1118\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13062 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1118\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton.png\" class=\"attachment-full size-full wp-image-13062\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton-268x300.png 268w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton-916x1024.png 916w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Morte-Pellaton-768x859.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101ab17 elementor-widget elementor-widget-image\" data-id=\"101ab17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1950 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjMsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTUwLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1-275x300.jpg 275w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1-938x1024.jpg 938w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1-768x839.jpg 768w\" width=\"1000\" height=\"1092\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13063 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1092\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1.jpg\" class=\"attachment-full size-full wp-image-13063\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1-275x300.jpg 275w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1-938x1024.jpg 938w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1950-1-768x839.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f3b9f elementor-widget elementor-widget-precisionandcraft_core_section_title\" data-id=\"13f3b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"precisionandcraft_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left \">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\t\"Martel Watch\" watches, produced under its own brand\t\t\t<\/h2>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74c82d elementor-widget elementor-widget-text-editor\" data-id=\"d74c82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On December 29, 1951, the \u201cMartel\u201d trademark was registered for complete watches<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7404bf5 elementor-widget elementor-widget-image\" data-id=\"7404bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1952\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjQsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTUyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952-300x98.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952-768x251.jpg 768w\" width=\"1000\" height=\"327\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13064 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"327\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952.jpg\" class=\"attachment-full size-full wp-image-13064\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952-300x98.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1952-768x251.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ce7d4 elementor-widget elementor-widget-text-editor\" data-id=\"b8ce7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 1952, an annex was added to the factory, equipped with new, modern equipment. In the 1950s, Martel began marketing watches under its own brand, including time-only models. A notable model from the mid-1950s was the Martel Victorious, featuring an automatic movement with a date display in a waterproof case.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635f264 elementor-widget elementor-widget-image\" data-id=\"635f264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1954\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjUsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU0LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954-210x300.jpg 210w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954-717x1024.jpg 717w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954-768x1097.jpg 768w\" width=\"1000\" height=\"1429\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13065 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1429\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954.jpg\" class=\"attachment-full size-full wp-image-13065\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954-210x300.jpg 210w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954-717x1024.jpg 717w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1954-768x1097.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3478357 elementor-widget elementor-widget-text-editor\" data-id=\"3478357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Martel published a branded watch catalog in 1954, under the leadership of sales director John Matthys. The key product of this period was a line of automatic calendar watches called Victorious. These were produced in waterproof steel cases, with a gold-plated version also available. The company boasted &#8220;extreme regularity, ensured by the near-continuous operation of the rotor and precision regulation, with an easily legible date display with automatic changeover, perfect shock protection, a high-quality, individually tested, unbreakable mainspring, and a self-compensating, antimagnetic balance spring, ensuring consistent precision at any temperature.&#8221;<\/p><p>In 1955, a bolt from the blue. Universal ended its privileged relationship with a partner it no longer needed because, in the meantime, it had chosen to establish its own manufacturing facility. Universal Gen\u00e8ve built its own new factory near Geneva in 1956, drastically reducing demand but opening up new opportunities for Martel. Martel had to seek new production outlets, or risk bankruptcy.<\/p><p>After becoming independent from Universal, Martel quickly established itself as a full-fledged watchmaker. This included registering a variety of logos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d155a6a e-grid e-con-full e-con e-child\" data-id=\"d155a6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a3602 elementor-widget elementor-widget-image\" data-id=\"c8a3602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955 1 a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjYsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LTEtYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-814x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-814x1024.jpg 814w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-238x300.jpg 238w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-768x966.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a.jpg 1000w\" width=\"814\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13066 lazyload\" alt=\"\"  sizes=\"(max-width: 814px) 100vw, 814px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-814x1024.jpg\" class=\"attachment-large size-large wp-image-13066\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-814x1024.jpg 814w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-238x300.jpg 238w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a-768x966.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-a.jpg 1000w\" sizes=\"(max-width: 814px) 100vw, 814px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2942006 elementor-widget elementor-widget-image\" data-id=\"2942006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955 2a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjcsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LTItYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-840x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-840x1024.jpg 840w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-246x300.jpg 246w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-768x936.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a.jpg 1000w\" width=\"840\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13067 lazyload\" alt=\"\"  sizes=\"(max-width: 840px) 100vw, 840px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-840x1024.jpg\" class=\"attachment-large size-large wp-image-13067\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-840x1024.jpg 840w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-246x300.jpg 246w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a-768x936.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-a.jpg 1000w\" sizes=\"(max-width: 840px) 100vw, 840px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84ef65 elementor-widget elementor-widget-image\" data-id=\"c84ef65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955 3a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjgsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LTMtYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-796x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-796x1024.jpg 796w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-233x300.jpg 233w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-768x988.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a.jpg 1000w\" width=\"796\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13068 lazyload\" alt=\"\"  sizes=\"(max-width: 796px) 100vw, 796px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-796x1024.jpg\" class=\"attachment-large size-large wp-image-13068\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-796x1024.jpg 796w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-233x300.jpg 233w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a-768x988.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-3-a.jpg 1000w\" sizes=\"(max-width: 796px) 100vw, 796px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd5551 elementor-widget elementor-widget-image\" data-id=\"6dd5551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955 4 a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNjksInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LTQtYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-799x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-799x1024.jpg 799w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-234x300.jpg 234w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-768x985.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a.jpg 1000w\" width=\"799\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13069 lazyload\" alt=\"\"  sizes=\"(max-width: 799px) 100vw, 799px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-799x1024.jpg\" class=\"attachment-large size-large wp-image-13069\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-799x1024.jpg 799w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-234x300.jpg 234w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a-768x985.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-4-a.jpg 1000w\" sizes=\"(max-width: 799px) 100vw, 799px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727e243 elementor-widget elementor-widget-image\" data-id=\"727e243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955 5 a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzAsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LTUtYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-746x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-746x1024.jpg 746w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-219x300.jpg 219w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-768x1054.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a.jpg 1000w\" width=\"746\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13070 lazyload\" alt=\"\"  sizes=\"(max-width: 746px) 100vw, 746px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-746x1024.jpg\" class=\"attachment-large size-large wp-image-13070\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-746x1024.jpg 746w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-219x300.jpg 219w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a-768x1054.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-5-a.jpg 1000w\" sizes=\"(max-width: 746px) 100vw, 746px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbe144 elementor-widget elementor-widget-image\" data-id=\"2dbe144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1956 1 a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzEsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU2LTEtYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-828x1024.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-828x1024.jpg 828w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-243x300.jpg 243w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-768x950.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a.jpg 1000w\" width=\"828\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13071 lazyload\" alt=\"\"  sizes=\"(max-width: 828px) 100vw, 828px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-828x1024.jpg\" class=\"attachment-large size-large wp-image-13071\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-828x1024.jpg 828w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-243x300.jpg 243w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a-768x950.jpg 768w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-a.jpg 1000w\" sizes=\"(max-width: 828px) 100vw, 828px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce406e6 elementor-widget elementor-widget-text-editor\" data-id=\"ce406e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 1955, after the death of Georges Pellaton-Steudler, Raoul Pellaton was appointed vice-president; John-Oscar-Alphonse Matthys was appointed commercial director; on April 27, the &#8220;Flying V&#8221; trademark and a similar trademark within an &#8220;O&#8221; were registered; on July 20, the &#8220;Martel Victorious&#8221; trademark was registered; on November 2, several similar &#8220;Flying V&#8221; trademarks were registered, including in Arabic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8ee378 e-grid e-con-full e-con e-child\" data-id=\"d8ee378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0820ebb elementor-widget elementor-widget-image\" data-id=\"0820ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzIsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-300x182.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-768x466.jpg 768w\" width=\"1000\" height=\"607\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13072 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"607\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1.jpg\" class=\"attachment-large size-large wp-image-13072\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-300x182.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-1-768x466.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0687d9a elementor-widget elementor-widget-image\" data-id=\"0687d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzMsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-300x90.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-768x230.jpg 768w\" width=\"1000\" height=\"299\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13073 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"299\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955.jpg\" class=\"attachment-large size-large wp-image-13073\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-300x90.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-768x230.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f51e2a elementor-widget elementor-widget-image\" data-id=\"8f51e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1956 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzQsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU2LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-204x300.jpg 204w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-698x1024.jpg 698w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-768x1127.jpg 768w\" width=\"1000\" height=\"1467\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13074 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1467\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2.jpg\" class=\"attachment-full size-full wp-image-13074\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-204x300.jpg 204w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-698x1024.jpg 698w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-768x1127.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521dc1b elementor-widget elementor-widget-image\" data-id=\"521dc1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1955 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzUsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU1LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-300x218.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-768x558.jpg 768w\" width=\"1000\" height=\"727\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13075 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"727\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2.jpg\" class=\"attachment-full size-full wp-image-13075\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-300x218.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1955-2-768x558.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000bead elementor-widget elementor-widget-text-editor\" data-id=\"000bead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 1956, on May 4, \u201cUniversal Gen\u00e8ve\u201d formally separated from Martel and Raoul Perret and left the board of directors; Raoul Pellaton becomes president, Georges Pellaton vice-president and Ren\u00e9 Pellaton secretary, while Robert Maire becomes technical director and joins the board of directors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a37db elementor-widget elementor-widget-image\" data-id=\"07a37db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1956\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzYsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU2LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-300x131.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-768x334.jpg 768w\" width=\"1000\" height=\"435\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13076 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"435\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956.jpg\" class=\"attachment-full size-full wp-image-13076\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-300x131.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-768x334.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f4e9fc e-grid e-con-full e-con e-child\" data-id=\"6f4e9fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6822d0d elementor-widget elementor-widget-image\" data-id=\"6822d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1956 3 a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzcsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU2LTMtYS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a-300x285.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a-768x729.png 768w\" width=\"1000\" height=\"949\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13077 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"949\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a.png\" class=\"attachment-large size-large wp-image-13077\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a-300x285.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-3-a-768x729.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab39995 elementor-widget elementor-widget-image\" data-id=\"ab39995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1956 2a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzgsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU2LTItYS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a-300x293.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a-768x750.png 768w\" width=\"1000\" height=\"977\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13078 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"977\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a.png\" class=\"attachment-large size-large wp-image-13078\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a-300x293.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-2-a-768x750.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b26a47e e-grid e-con-full e-con e-child\" data-id=\"b26a47e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1afb78 elementor-widget elementor-widget-image\" data-id=\"b1afb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1956 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwNzksInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU2LTQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4-300x207.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4-768x529.jpg 768w\" width=\"1000\" height=\"689\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13079 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"689\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4.jpg\" class=\"attachment-large size-large wp-image-13079\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4-300x207.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-4-768x529.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa71b75 elementor-widget elementor-widget-image\" data-id=\"aa71b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1956 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODAsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU2LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-300x122.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-768x312.jpg 768w\" width=\"1000\" height=\"406\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13080 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"406\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1.jpg\" class=\"attachment-large size-large wp-image-13080\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-300x122.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1956-1-768x312.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92caa44 elementor-widget elementor-widget-text-editor\" data-id=\"92caa44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nel 1957 il 16 marzo , il progetto di Robert Maire per un meccanismo di carica automatica riceve il brevetto svizzero 337457 per Martel; il 1\u00b0 maggio viene registrato il marchio &#8220;Lady-Dream&#8221;; il 3 dicembre il progetto di Georges Pellaton per una frizione a carica automatica riceve il brevetto svizzero 343300 per Martel.<br \/>Il pezzo forte di Martel alla Fiera di Basilea del 1957 fu il Lady Dream, il pi\u00f9 piccolo orologio automatico mai prodotto. Utilizzava il Cal. 613. La fine degli anni &#8217;50 vide nuovi prodotti e clienti, inclusa una crescente dipendenza dal proprio marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3cc98 elementor-widget elementor-widget-image\" data-id=\"cd3cc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1957 2a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODEsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU3LTItYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a.jpg 1178w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a-250x300.jpg 250w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a-853x1024.jpg 853w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a-768x922.jpg 768w\" width=\"1178\" height=\"1414\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13081 lazyload\" alt=\"\"  sizes=\"(max-width: 1178px) 100vw, 1178px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"1414\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a.jpg\" class=\"attachment-full size-full wp-image-13081\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a.jpg 1178w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a-250x300.jpg 250w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a-853x1024.jpg 853w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-a-768x922.jpg 768w\" sizes=\"(max-width: 1178px) 100vw, 1178px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90fea76 e-grid e-con-full e-con e-child\" data-id=\"90fea76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61a716 elementor-widget elementor-widget-image\" data-id=\"d61a716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1957 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODIsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU3LTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1-300x227.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1-768x580.png 768w\" width=\"1000\" height=\"755\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13082 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"755\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1.png\" class=\"attachment-large size-large wp-image-13082\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1-300x227.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-1-768x580.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7090b2 elementor-widget elementor-widget-image\" data-id=\"d7090b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1957\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODMsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU3LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-300x173.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-768x442.png 768w\" width=\"1000\" height=\"575\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13083 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"575\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957.png\" class=\"attachment-large size-large wp-image-13083\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-300x173.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-768x442.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38041e7 e-grid e-con-full e-con e-child\" data-id=\"38041e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e31d065 elementor-widget elementor-widget-image\" data-id=\"e31d065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1958 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODQsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU4LTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1-300x153.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1-768x392.png 768w\" width=\"1000\" height=\"511\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13084 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"511\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1.png\" class=\"attachment-large size-large wp-image-13084\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1-300x153.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1958-1-768x392.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12184f9 elementor-widget elementor-widget-image\" data-id=\"12184f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1957 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODUsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU3LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-300x113.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-768x290.jpg 768w\" width=\"1000\" height=\"378\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13085 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"378\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2.jpg\" class=\"attachment-large size-large wp-image-13085\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-300x113.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1957-2-768x290.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27c7312 e-grid e-con-full e-con e-child\" data-id=\"27c7312\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5ca9f elementor-widget elementor-widget-image\" data-id=\"8d5ca9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1959. 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODYsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU5Li0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1.png\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1-300x210.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1-768x538.png 768w\" width=\"1000\" height=\"701\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13086 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"701\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1.png\" class=\"attachment-large size-large wp-image-13086\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1.png 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1-300x210.png 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.-1-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e01a46 elementor-widget elementor-widget-image\" data-id=\"9e01a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1959\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODcsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTU5LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959-300x215.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959-768x550.jpg 768w\" width=\"1000\" height=\"716\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-13087 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"716\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.jpg\" class=\"attachment-large size-large wp-image-13087\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959-300x215.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1959-768x550.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175d55b elementor-widget elementor-widget-text-editor\" data-id=\"175d55b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 1959, on September 29th, Robert Maire&#8217;s design for an automatic reversal mechanism received Swiss patent 344370 for Martel.<\/p><p>However, the idea of \u200b\u200bpursuing the market under its own brand for a long time, costly and uncertain at a time when international competition was becoming formidable, was discarded after a few years.<br \/>The only solution was to seek another sponsor. But Zenith would soon intervene and change the company&#8217;s fate. Thus, at the end of 1959, Martel Watch was acquired by Zenith, a Le Locle-based manufacturer historically dependent on external suppliers (including Martel itself) for its chronographs, which became the majority shareholder. The company underwent a reorganization following the purchase of Zenith; Raoul Pellaton Junior became president, Georges Pellaton-Rickli vice-president, Robert Maire secretary, and Jean-Pierre de Montmollin, Ren\u00e9 Gugger, and Jean-Pierre Hainard joined the board of directors; former director Ren\u00e9-Philippe Pellaton and former commercial director John-Oscar-Alphonse Matthys were removed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5963fa6 elementor-widget elementor-widget-image\" data-id=\"5963fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel 1962\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODgsInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL01hcnRlbC0xOTYyLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962-300x137.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962-768x349.jpg 768w\" width=\"1000\" height=\"455\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13088 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"455\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962.jpg\" class=\"attachment-full size-full wp-image-13088\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962-300x137.jpg 300w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Martel-1962-768x349.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a33558 elementor-widget elementor-widget-text-editor\" data-id=\"3a33558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>And so, in 1961, \u201cMartel Watch\u201d celebrated its 50th anniversary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a067a61 elementor-widget elementor-widget-image\" data-id=\"a067a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Martel Watch: History 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMwODksInVybCI6Imh0dHBzOlwvXC9uZXZlcnNlZW5iNC5pdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL21hcnRlbC13YXRjaC1zdG9yaWEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1.jpg\" data-srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1-209x300.jpg 209w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1-715x1024.jpg 715w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1-768x1101.jpg 768w\" width=\"1000\" height=\"1433\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-13089 lazyload\" alt=\"\"  sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1433\" src=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1.jpg\" class=\"attachment-full size-full wp-image-13089\" alt=\"\" srcset=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1.jpg 1000w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1-209x300.jpg 209w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1-715x1024.jpg 715w, https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/martel-watch-storia-1-768x1101.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86fb4b5 elementor-widget elementor-widget-text-editor\" data-id=\"86fb4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>&#8220;A watch factory in Ponts-de-Martel celebrates its fiftieth anniversary<\/strong><\/em><\/p><p><em>Just a few days ago, one of the most important factories in our region\u2014employing more than a quarter of our families\u2014Martel-Watch in Ponts-de-Martel celebrated its fiftieth anniversary with an event in a most cordial atmosphere. Raoul Pellaton, Chairman of the Board of Directors of Martel-Watch, opened the official event with warm greetings to all the over one hundred attendees. Among the distinguished guests were: Mr. Fritz Matthey and Mr. Eric Perrenoud, representatives of the District Watch Manufacturers&#8217; Association; Mr. John Perret and Mr. Hermann Feuz, President and Vice-President, respectively, of the Ponts City Council; Mr. Samuel and Mr. Alfred Emery, representatives of the R\u00e9unies des Ponts Balance Manufacturers; and Mr. Jean-Pierre de Montmollin, Chairman of the Board of Directors of Fabriques de Montres Z\u00e9nith du Locle, as well as its directors, MM. Hainard, Robert, and Oesch.<\/em><\/p><p><em>Let&#8217;s not forget that Mrs. Georges Pellaton-Dubois, widow of the founder, was present at the event. Mr. Georges Pellaton-Dubois belonged to a distinguished family of watchmakers; his father, in fact, already made tourbillons at home, and it was he who introduced his children to this branch of watchmaking in Le Locle. He himself was the son of a large family: four sisters and eight brothers; all were qualified, even renowned, watchmakers; one of them, Mr. James Pellaton, was the esteemed director of the Technicum du Locle!<\/em><\/p><p><em>It was therefore in 1911 in Le Locle that Mr. Georges Pellation-Dubois opened the &#8220;mother factory,&#8221; and three years later he moved to Les Ponts under the current company name: &#8220;Martel-Watch,&#8221; where his three sons came to work successively: MM. Georges, Ren\u00e9, and Raoul. Initially, the sketches were made on the first floor of the factory; the ground floor was occupied by garages; as for the final touches, this was carried out in the rooms above the Fabrique Mathey-Tissot. In 1937, the first expansion took place; the garages on the ground floor of the factory gave way to workshops. Finally, in 1940, all watchmaking production was grouped under one roof; two large floors were added to complete the building and give it its current layout. First, the complicated watch, known as the &#8220;repeating&#8221; watch, was built; then, through subsequent developments to meet the public&#8217;s tastes, more advanced specializations were achieved: the &#8220;chronograph watch&#8221;; finally, the &#8220;calendar watch.&#8221;<\/em><br \/><em>All the speeches given were of high quality and expressed with great kindness and pertinence the excellent relations that &#8220;Martel-Watch&#8221; has constantly maintained with the Ponts authorities, with the Balanciers R\u00e9unies des Ponts factory, with the the large watchmaking company Z\u00e9nith du Locle, as well as the good understanding that exists between employers and employees. To this end, the following spoke: Mr. Fritz Matthey, representing the Association of Watchmakers of the district; Mr. Samuel Emery, on behalf of the Fabriques de Balanciers R\u00e9unies des Ponts; Mr. Jean-Pierr\u00e8 de Montmollin, on behalf of the Board of Directors of the Z\u00e9nith du Locle. The technical director, Mr. Robert Maire, congratulated the jubilarians: Mr. Georges Pellaton-Rickll, 50 years old; Ms. Bluette Vuille and Mr. Raoul Pellaton, 40 years old; Ms. Ruth Johann, MM. Ren\u00e9 Huguenin, Alfred Jeanneret, Samuel Randin, Arnold Thi\u00e9baud, Henri Thi\u00e9baud, Charles Vermot and Pierre Randin, 25 years old. Mr. and Mrs. Pierre Randin have 20 years of concierge service. Mr. Willy Humbert expressed the staff&#8217;s gratitude. The H\u00f4tel du Cerf, the venue for the celebration, also hosted the entertainment, which took place in the most radiant atmosphere. The excellently served lunch for over a hundred guests, including the wives of the jubilee recipients, was followed by an evening of genuine joy and great entertainment, which lasted until late into the night.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b001c32 elementor-widget elementor-widget-text-editor\" data-id=\"b001c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Biblio-webgrafia<br \/><br \/>1.\u00a0<a href=\"https:\/\/orologi.forumfree.it\/?t=40367342\">https:\/\/orologi.forumfree.it\/?t=40367342<\/a><br \/>2.\u00a0<a href=\"https:\/\/orologi.forumfree.it\/?t=63715169\">https:\/\/orologi.forumfree.it\/?t=63715169<\/a><br \/>3.\u00a0<a href=\"https:\/\/orologi.forumfree.it\/?t=66408710\">https:\/\/orologi.forumfree.it\/?t=66408710<\/a><br \/>4.\u00a0<a href=\"https:\/\/orologi.forumfree.it\/?t=67328989\">https:\/\/orologi.forumfree.it\/?t=67328989<\/a><br \/>5.\u00a0<a href=\"https:\/\/orologi.forumfree.it\/?t=68277068\">https:\/\/orologi.forumfree.it\/?t=68277068<\/a><br \/>6.\u00a0<a href=\"https:\/\/orologi.forumfree.it\/?t=73933994\">https:\/\/orologi.forumfree.it\/?t=73933994<\/a><br \/>7.\u00a0<a href=\"https:\/\/www.watchuseek.com\/threads\/a-short-history-of-martel-watch-co-and-zenith-chronographs.660565\/\">www.watchuseek.com\/threads\/a-short&#8230;ographs.660565\/<\/a><br \/>8.\u00a0<a href=\"https:\/\/www.10e10.ch\/207101\/index.html\">www.10e10.ch\/207101\/index.html<\/a>\u00a0[Anno 2012]<br \/>9.\u00a0<a href=\"https:\/\/wiki.grail-watch.com\/index.php\/Martel_Watch\">https:\/\/wiki.grail-watch.com\/index.php\/Martel_Watch<\/a><br \/>10.\u00a0<a href=\"https:\/\/www.eda.admin.ch\/content\/dam\/PRS-Web\/it\/dokumente\/schweiz-weltkriege_IT.pdf\">www.eda.admin.ch\/content\/dam\/PRS-W&#8230;ltkriege_IT.pdf<\/a><br \/>11.\u00a0<a href=\"https:\/\/www.blogdeipreziosi.it\/kintaro-hattori-fondatore-seiko\/\">www.blogdeipreziosi.it\/kintaro-hattori-fondatore-seiko\/<\/a><br \/>12. Universal watch Geneve. Cronografi e orologi da polso complicati. Ediz. Italiana di Sala Pietro Giuliano, Roberto Vallardi, ed. 2010<br \/>13.\u00a0<a href=\"https:\/\/www.e-newspaperarchives.ch\/?a=d&amp;d=IMP19610217-01.2.103&amp;e=-------fr-20--1--img-txIN--------0-----\">www.e-newspaperarchives.ch\/?a=d&amp;d=&#8230;N&#8212;&#8212;&#8211;0&#8212;&#8211;<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Text by Nicola1960Collector, Researcher, Author Article published on the Orologi&amp;Passioni Forum on June 19 2024 \u201cMartel Watch\u201d: from the beginning to production in the 1950s INTRODUCTION In the Italian forum &#8220;Orologi e Passioni,&#8221; there has been much discussion of the &#8220;Martel Watch&#8221; company in Ponts-de-Martel, a village near the town of Le Locle, and in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13047,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE HISTORY OF MARTEL WATCH - Neverseenb4<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE HISTORY OF MARTEL WATCH - Neverseenb4\" \/>\n<meta property=\"og:description\" content=\"Text by Nicola1960Collector, Researcher, Author Article published on the Orologi&amp;Passioni Forum on June 19 2024 \u201cMartel Watch\u201d: from the beginning to production in the 1950s INTRODUCTION In the Italian forum &#8220;Orologi e Passioni,&#8221; there has been much discussion of the &#8220;Martel Watch&#8221; company in Ponts-de-Martel, a village near the town of Le Locle, and in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/\" \/>\n<meta property=\"og:site_name\" content=\"Neverseenb4\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T17:06:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T11:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/\"},\"author\":{\"name\":\"alberto\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#\\\/schema\\\/person\\\/342a27713ae11560cd3ed987c373751a\"},\"headline\":\"THE HISTORY OF MARTEL WATCH\",\"datePublished\":\"2026-07-14T17:06:16+00:00\",\"dateModified\":\"2026-07-17T11:47:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/\"},\"wordCount\":3791,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/neverseenb4.it\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Universal-Zenith0008.jpg\",\"articleSection\":[\"Other\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/\",\"url\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/\",\"name\":\"THE HISTORY OF MARTEL WATCH - Neverseenb4\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/neverseenb4.it\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Universal-Zenith0008.jpg\",\"datePublished\":\"2026-07-14T17:06:16+00:00\",\"dateModified\":\"2026-07-17T11:47:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/neverseenb4.it\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Universal-Zenith0008.jpg\",\"contentUrl\":\"https:\\\/\\\/neverseenb4.it\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Universal-Zenith0008.jpg\",\"width\":1000,\"height\":900,\"caption\":\"MARTEL WATCH ZENITH UNIVERSAL GENEVA COMPUR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/magazine\\\/the-history-of-martel-watch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE HISTORY OF MARTEL WATCH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/\",\"name\":\"Neverseenb4\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#organization\",\"name\":\"Neverseenb4\",\"url\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/neverseenb4.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/nsb4-logo.png\",\"contentUrl\":\"https:\\\/\\\/neverseenb4.it\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/nsb4-logo.png\",\"width\":1062,\"height\":262,\"caption\":\"Neverseenb4\"},\"image\":{\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/neverseenb4.it\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/neverseenb4.it\\\/en\\\/#\\\/schema\\\/person\\\/342a27713ae11560cd3ed987c373751a\",\"name\":\"alberto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed9fcf2b3c061ba684e1e59fede6af9899cd92152f3fe08093f2f660ae51d574?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed9fcf2b3c061ba684e1e59fede6af9899cd92152f3fe08093f2f660ae51d574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed9fcf2b3c061ba684e1e59fede6af9899cd92152f3fe08093f2f660ae51d574?s=96&d=mm&r=g\",\"caption\":\"alberto\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE HISTORY OF MARTEL WATCH - Neverseenb4","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/","og_locale":"en_US","og_type":"article","og_title":"THE HISTORY OF MARTEL WATCH - Neverseenb4","og_description":"Text by Nicola1960Collector, Researcher, Author Article published on the Orologi&amp;Passioni Forum on June 19 2024 \u201cMartel Watch\u201d: from the beginning to production in the 1950s INTRODUCTION In the Italian forum &#8220;Orologi e Passioni,&#8221; there has been much discussion of the &#8220;Martel Watch&#8221; company in Ponts-de-Martel, a village near the town of Le Locle, and in [&hellip;]","og_url":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/","og_site_name":"Neverseenb4","article_published_time":"2026-07-14T17:06:16+00:00","article_modified_time":"2026-07-17T11:47:22+00:00","og_image":[{"width":1000,"height":900,"url":"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg","type":"image\/jpeg"}],"author":"alberto","twitter_card":"summary_large_image","twitter_misc":{"Written by":"alberto","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#article","isPartOf":{"@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/"},"author":{"name":"alberto","@id":"https:\/\/neverseenb4.it\/en\/#\/schema\/person\/342a27713ae11560cd3ed987c373751a"},"headline":"THE HISTORY OF MARTEL WATCH","datePublished":"2026-07-14T17:06:16+00:00","dateModified":"2026-07-17T11:47:22+00:00","mainEntityOfPage":{"@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/"},"wordCount":3791,"commentCount":0,"publisher":{"@id":"https:\/\/neverseenb4.it\/en\/#organization"},"image":{"@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#primaryimage"},"thumbnailUrl":"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg","articleSection":["Other"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/","url":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/","name":"THE HISTORY OF MARTEL WATCH - Neverseenb4","isPartOf":{"@id":"https:\/\/neverseenb4.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#primaryimage"},"image":{"@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#primaryimage"},"thumbnailUrl":"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg","datePublished":"2026-07-14T17:06:16+00:00","dateModified":"2026-07-17T11:47:22+00:00","breadcrumb":{"@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#primaryimage","url":"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg","contentUrl":"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/07\/Universal-Zenith0008.jpg","width":1000,"height":900,"caption":"MARTEL WATCH ZENITH UNIVERSAL GENEVA COMPUR"},{"@type":"BreadcrumbList","@id":"https:\/\/neverseenb4.it\/en\/magazine\/the-history-of-martel-watch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/neverseenb4.it\/en\/"},{"@type":"ListItem","position":2,"name":"THE HISTORY OF MARTEL WATCH"}]},{"@type":"WebSite","@id":"https:\/\/neverseenb4.it\/en\/#website","url":"https:\/\/neverseenb4.it\/en\/","name":"Neverseenb4","description":"","publisher":{"@id":"https:\/\/neverseenb4.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/neverseenb4.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/neverseenb4.it\/en\/#organization","name":"Neverseenb4","url":"https:\/\/neverseenb4.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/neverseenb4.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/01\/nsb4-logo.png","contentUrl":"https:\/\/neverseenb4.it\/wp-content\/uploads\/2026\/01\/nsb4-logo.png","width":1062,"height":262,"caption":"Neverseenb4"},"image":{"@id":"https:\/\/neverseenb4.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/neverseenb4.it\/"]},{"@type":"Person","@id":"https:\/\/neverseenb4.it\/en\/#\/schema\/person\/342a27713ae11560cd3ed987c373751a","name":"alberto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ed9fcf2b3c061ba684e1e59fede6af9899cd92152f3fe08093f2f660ae51d574?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed9fcf2b3c061ba684e1e59fede6af9899cd92152f3fe08093f2f660ae51d574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed9fcf2b3c061ba684e1e59fede6af9899cd92152f3fe08093f2f660ae51d574?s=96&d=mm&r=g","caption":"alberto"}}]}},"_links":{"self":[{"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/posts\/13098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/comments?post=13098"}],"version-history":[{"count":45,"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/posts\/13098\/revisions"}],"predecessor-version":[{"id":13191,"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/posts\/13098\/revisions\/13191"}],"wp:attachment":[{"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/media?parent=13098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/categories?post=13098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neverseenb4.it\/en\/wp-json\/wp\/v2\/tags?post=13098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}